Turbo charge the effectiveness of any sales process with fresh insights from neuroscience on how and why people buy.
The ability to create
trust is critical to job success in any sales role. This workshop
explores an area of social neuroscience that describes the impact of threat and
reward on brain functioning – as captured by the SCARF model, critical to creating trust.
Through applying
the SCARF model in conversations with both internal and
external clients, participants will increase their effectiveness in managing their
own emotions and the emotions of others, and thus their ability to create
environments in which people can make effective decisions.